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Herbatint, founded in 1970 in Italy, provides permanent hair color using a natural herbal base with no ammonia. This safe hair dye gently colors and protects the sensitive structure of your hair, giving a deep natural gloss and brilliance in only one application, which can only be removed by growing the color out. Herbatint utilizes the many beneficial properties obtained from herbal extracts and proteins to bring you a safe hair color. Herbatint can be used even if a chemical dye has been used to color your hair. It can also be used to lighten your hair color by approximately one shade. If your hair is permed, please take into consideration that your hair is more porous, select one shade lighter than usual for best results. Will cover 100% grays. The Herbatint range is a 90% natural hair dye with small quantities of gentle additives (still much gentler than commercial brands). Herbatint is a ammonia free hair dye with only 3% peroxide. Contents: One Herbatint 2 fl. oz developer, One hair color gel 2 fl. oz., One envelope of Royal Cream Conditioner 1/3 fl. oz., one pair of gloves and One instruction leaflet. Contains an adequate amount for up to two applications, depending upon the length of your hair.